This is probably one of the biggest news in the design and business world of the day, Starbucks changes its logo. Starbucks is probably one of the most iconic companies in the capitalistic world that we now live in, with stores in probably every other country, where coffee is to Starbuck as Coke is to soft drinks, there are less people who don't know the brand than do. The question is, did the rebranding go too far by loosing their name? (Or will it be like Pepsi, have the last laugh?)
